Client: andrena objects ag, Karlsruhe
Task: Gradual adjustment of the corporate design
Solution: Development of key visuals, refurbishing of the company brand, continous support of the corporate communications
Responsible: Jochen Härtel
Biomimetic design
andrena objects ag is a leading systems house for agile software engineering. In mid-2009 chairman Matthias Grund commissions Jochen Härtel to assume the corporate design matters of the growing enterprise. The first task was finding a suitable key visual: Elaborate phytostructures are a metaphor for the development of complex structures. Next up was revising the overall appeareance in a steady process. By now the image of andrena has altered: it has become more elegant, dynamic and concise.
Objects executed:Website, image brochures, information graphic, advertisements, trade fair and congress design, office equipment such as templates. Photo: Tom Kohler
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