… at most a minor*.
Why systematization and order go well with creativity.
With all those smartphones and iPads well underway, one hears lots of talking about responsive or adaptive design – a design which allows a layout to be flexible, and to adapt to the viewing screen’s position in fractions of seconds. One might assume that with this trend whateverism and a general randomness find their way into layouts, but quite the contrary. Precisely when there isn’t one steady layout, you need a system to determine how a site is constructed. This is what brings into the play the old-fangled grid, firstly accomplished in the 1960s by the so called “Ulmer Schule“. The systemizing of design, the eradication of coincidence and intuition reaches its prime in the early 1990s. The grid becomes tantamount to constriction, coercion and suppression of creativity. And so it happens that in the mid-1990s D. Carson, former surfer, retrained in Switzerland, becomes the leading figure of resistance. In the following, being creative means designing as askew and unreadable as possible… In the meantime, the Internet brings about its own turnaround. Content management systems and the dissolution of the classical page format almost demand the construction of themes and templates by using grids. At least with the emergence of iPads and smartphones it becomes norm to think wide, to see a design as more than one format. Naturally, this is where a layout grid comes in handy and assists with systematic work…
www.goldengrid.com * Quotation from Helmut Schmidt-Rhen